Co-designed by Ariana Grande and Swarovski’s Global Creative Director, Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule Collection celebrates nature and the inspiration it provides for personal expression.

Set within the imaginative world of Ariana’s Garden, the new global campaign radiates poetic magic. Ariana exudes confidence and strength through vibrant, joyful visuals captured by the renowned photography duo Mert & Marcus.

The collection features 29 pieces imbued with Ariana’s ethereal aesthetic and distinctive personal style, brought to life through Swarovski’s signature savoir-faire.
Both literal and abstract interpretations of dragonflies and flowers form a luminous tribute to the magic of nature. Rainbow-toned stones and delicate crystal pearls are set in a variety of cuts and metal combinations, while crystal butterflies appear in brooches, hair accessories, and decorative objects.

Giovanna Engelbert commented:

“This capsule collection is a world we created together with Ariana. While last year’s collection leaned towards timeless and classic design, this one fully embraces her dreamy, magical universe. The imagery of an enchanted garden and inspiration drawn from the Northern Lights – with their shifting light and iridescent colours – are translated into the jewellery through the interplay of crystals, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic, all grounded in Swarovski’s savoir-faire – and it is always a joy to collaborate with her.”

Ariana Grande added:

“I’m so grateful to Giovanna and Swarovski for this beautiful collaboration. The collection is inspired by nature and the magic that exists all around us on this incredible planet. We wanted to create pieces that bring more colour, imagination, and playfulness to everyday life, while also reminding us to appreciate the beauty that surrounds us. I can’t wait for you to see it!”

The highly anticipated second collaboration is available from 17 March in Swarovski boutiques.

For more information:
Swarovski Boutiques – Tel: 22897361
www.veryexclusiveaccessories.com

About Swarovski

Swarovski creates products of exceptional quality and craftsmanship that celebrate joyful extravagance and personal expression.

Founded in 1895 in Austria by Daniel Swarovski, the company designs and produces the world’s finest crystals, as well as Swarovski Created Diamonds, Swarovski Crystal Pearls, Swarovski Zirconia, jewellery, accessories, decorative objects, and crystals for the automotive industry.

The Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques and a network of selected multi-brand partners, employing approximately 18,300 people globally. Together with its sister companies Swarovski Optik and Tyrolit, it forms the Swarovski Group.

Deeply rooted in its heritage, Swarovski strives to have a positive impact on people, society, and the planet. Today, it implements sustainability practices across its entire value chain, focusing on circular innovation, promoting diversity and inclusion, and encouraging personal expression. This commitment is further supported by the Swarovski Foundation, which advances organisations with a positive environmental and social impact.

Materials are provided by Swarovski Cyprus.